André Balazs is a pioneer in the boutique-hotel business. The first Standard Hotel, The Standard Hollywood, opened on the Sunset Strip in 1999 in West Hollywood, California. We’re very proud that Standard Hotel has chosen our Resö chairs to their East Village Hotel in New York. This may not seem as big news. (And heck – in numbers it isn’t.) But for us, to get this acknowledgement. It’s a big thing, really.